It provides a polished and glossy appearance to printed images and is known for its excellent color reproduction, making colors appear more vivid and saturated. Glossy paper is often used for printing photographs, brochures, magazines, and promotional materials that require a vibrant and eye-catching look.
Matt art paper commonly used for artistic prints, posters, catalogs, book covers, and other materials where a less shiny and more refined finish is desired. Matt paper is also preferred for text-heavy materials as it offers better readability due to its non-reflective surface.